Connect the window, shelf, and checkout.
Map the shopping sequence before choosing formats. A window message should earn attention, a shelf or counter piece should answer a question, and a takeaway card should make returning easy.
Details worth reviewing
- Approve sale dates and restrictions before printing several formats.
- Review each product-label version against the current item information.
- Measure display positions and check whether graphics will be read through glass.
Choose materials around their actual use: whether a person will write on the piece, keep it for reference, put it in a folder, or read it from a distance. Ask the team to confirm stock, finishing, quantities, and timing for the final specification.
Before you order
Can one promotion be adapted to several display sizes?
A coordinated set is a useful design project. Supply the actual dimensions for each position so the message can be adapted rather than simply stretched.
Can the pieces be planned as one project?
Share the whole set of materials together, including sizes, quantities, versions, and the intended distribution date. The team can then review how artwork, materials, and production requirements fit together.